Establishing Virtual Tour Pricing

How should you price your virtual tours? This was discussed in our last episode of The FORMULA so we have decided to bring it up again here for you only this time we wanted to get some concrete numbers together. Some real hard evidence that goes to show when you have a good storefront and a fair pricing business will gravitate to you.

The quotes below are the results of a quick poll to some of our top virtual tour providers in the network. To qualify as a top provider they must be producing at least 500 or more virtual tours a year.

Here’s what a few of the RTV leaders had to say when asked, “How are you pricing out your virtual tours?”


“We base everything by sq.ft. (up to 25 still shots included)
Under 3000 $105.00
3000 to 5000 $115.00
Over $125.00
Beyond that – we discuss
I do have some that only like to have really nice stills – I’ll use those and charge around $65 to $70.”
Jane
-Austin TX

“$99.99. We canned our $59.99 pkg about 18 months ago... We found the clients at that level expected more and were less likely to purchase add ons. We went back to our single pkg pricing of 99.99 for 6 spins 10 stills and $15 for extra spins. Our average ticket is $135.00.”
Cathal
-St Augustine, FL


"We offer our foot-in-the-door tour that comes with 25 stills for $50.00. If you want to step into one of our Full Service Tours you pay $135.00 to $150.00 depending on size of the home and amenities, double tour for $250.00. Then of course you have your add ons!"
Nancy
-Virginia Beach, VA


“Our pricing starts out at $70 bucks for our very basic virtual tour. We top out at about $199 for shooting an entire home. Of course the $70 tour gets us in the door with many of the agents. Beyond the tour it’s really all about selling the add ons. Most of our add ons are 100% profit to us.”
Gary
-Nashville, TN


“I have 3 different packages. The difference is still photos also. I do a lot of that. Most realtors don’t expect to have to take any photos for the listing.
Some I do just photos and no tours. This is what I was doing when I first started and was not with RTV yet. So this all had to come together in the pricing.

Remember my prices are based on the Sq Ft of the home
Residential Photos Photos Only Pak 1 0-1500 sq. ft 69.00
Residential Photos Photos Only Pak 2 1501-2500 sq. ft. 79.00
Residential Photos Photos Only Pak 3 2501-3500 sq. ft. 89.00
Residential Photos Photos Only Pak 4 3501-4500 sq. ft. 99.00
Residential Photos Photos Only Pak 5 4501-5500 sq. ft. 119.00
Stills only 69.00
Tour only with front and back photo. 149.00
Tour and complete photo shoot. 208.00
We have to account for editing time too which is a $15.00 tour charge. I do run 10% off promos on full packages from time to time. This is Alaska cost off business is high.
I split 50% with my people who work for me. Any less and you will not get anybody to do it. I only have one person my son. He is part time while he is finishing college.”
John
-Anchorage, AK


“$99-$129 depending on distance from door.”
Andrew
-Bend, OR


“Short Sale, Still Photos Only: $125
Basic Tour (6 pans, 10 stills): $150 (Photos for marketing are $25 extra)
Deluxe Tour: (up to 50 scenes): $250 (Photos for marketing are $25 extra)
Realtor.com: $30 ($15 with showcase) Floor Plans start at $250 for 3 bedroom…”
Alex
-Washington DC


“Full service starts at $69, if they send me the photos we charge $29.95, deluxe tour $115, discounted based on volume purchased in advance.”
Alan
-Corpus Christie, TX


"Basic Tour - $85 (3 scenes / 10 stills)
Standard tour - $125 (7 scenes / 25 stills)
Deluxe Tour - $155 (11 scenes / unlimited stills)
Premium Tour - $195 (15 Pans / unlimited stills / Sign Rider / Website)
Quick Photos Only (5 photos) - $40
Standard Photos (25 photos) - $55
Photos and Slideshow Tour - $75
Do it Yourself Photos and slideshow - $55"
Myles
-Tallahassee, FL


“$76.00 is where we start out tours out at. Plus anything we get for selling the add ons. The new add ons that RTV has come up with really help the bottom line. I would say when it is all said and done we get just over $100 bucks a tour…if not more.”
Mike
-Detroit, MI

“I’ve only got one package and it goes for $100. Need to get the add ons going but I’m just a one man show over here.”
Graves
Rehoboth Beach, DE

Some very interesting data indeed! All of the above RTV providers are exclusively using RTV Virtual Tour Software. Thank you all for your hard work and dedication!

~Team RTV
Virtual Tour Software

Sphere: Related Content

We're Outta Here Baby

The RTV virtual tour provider Blog is officially out of the pit…or the sandbox as google likes to call it. We are very pleased to announce that after a six month run of being kicked down to a Page Rank of 1 our new blog domain www.virtualtourprovider.com is officially on it’s feet again with a PR of 4.

As all of you already know the main reason you would take the time to submit your blogs to the RTV blog is to build strong back links on over to your site and to also bring the google bot back over to your site on a regular basis. Submitting to the RTV blog not only drives traffic to your site but it also drives the spider. It is the combination of these two entities that allows you to rank quickly and easily on literally any keyword phrase you so desire!!! Don't believe me? Google TC Virtual Tours and see for yourself!

If you have not taken the time to submit a blog to RTV please take some time and do so now. If you’re a brand new dealer it’s even worth two free credits to you. We are so confident that you will see immediate results in your SEO that you will continue to submit a blog to RTV and the other various recommended sites on a regular basis.

A big special thanks to all of you out there that keep this blog kicking and alive! Thanks for all of your contributions. It is all of your blogs are truly helping keep this monster going…and of course helping slingshot your site to higher levels at the same time.

Keep the fight!
Team RTV
Order a virtual tour today! Virtual Tour Software

Sphere: Related Content

A Walk Around Spokane Washington

Hello to my fellow RTV virtual tour providers out there shooting virtual tours all over the World. Here it is and another week ends and it is time for the next installment of the Digital Showcase blog. Well, I think today that I will simply take my camera and one speedlite and take a very long hike around my hometown of Spokane Washington.

There are actually quite a few things that you can shoot simply by walking around your own hometown and trying to fill up your digital card with local shots. When I'm not out shooting Spokane virtual tours, I enjoy just sitting on a bus bench and watching people. It has always amazed me what you can capture by just people watching. I always end up with some really natural shots to add to my gallery and have a rather large database because of it.

Another favorite subject of mine is shooting old time billboards, you know the kind that they used to paint on the sides of old downtown brick buildings. My old time collection has become rather extensive and includes advertisements for five cent cigars, old Indian head stout as well as Coca Cola and other products and services from the early 1900's. I have always enjoyed working in the local urban landscape. There of course many many different things you can shoot in the city. I can go an entire day and shoot nothing but hobos. (got some real interesting ones there) Has anyone started shooting city virtual tours to give to local real estate agents?

Here out West, we have some very creative business owners and a seemingly endless supply of commercial material to shoot. One day I keyed on animals and their masters against the backdrop of the city. Got some real award winners there. After a long walk and hundreds of shots to add to my collection it is always nice to come home to my studio and take those shots to the next level with Photoshop.

As most of you know, there is an endless range of possibilities you can apply to your photos with that image editing software. I like to take my best shots and turn them into works of art and have sold them in various events and craft fairs all over eastern Washington state.

You can actually end up with a tidy sum after a long day of selling my creations both by myself or through other friends that have booths set up at the various craft fairs all over the Pacific Northwest. If you have not yet taken advantage of the Photoshop resource, perhaps it is time you gave it a shot. I did and once I got started, I never looked back. Until next time, good luck setting up your local virtual tour company. Please be sure to visit my site for the latest in Spokane virtual tours!

Steve Stephens
www.digitalshowcasevr.com
Spokane Virtual Tours
Order a virtual tour - 509 868-4043

Sphere: Related Content

New Marketing Pieces From RTV

Childcare facilities are an often over looked component of today's economy. Parents who work, typically spend a great deal of time researching and choosing the daycare facility that meets their unique needs. This type of business is a great example of a company that truly benefits from a virtual tour. As you can imagine, having potential customers stopping by during business hours not only would be disruptive to the program but could potentially be unsafe. Virtual tours for a childcare facility allow prospective families to really see the physical environment and then schedule an in person tour.

If you haven't contacted or become familiar with your local Chamber of Commerce then you need to get going. The Chamber is a wealth of connections for a community and potentially an organization that could offer your virtual tours as a part of their membership packages. You might consider doing a free virtual tour for a community so they can see first hand how amazing they really are.

The New Angle postcard is a touch more casual and brings the idea that point and shoot cameras do not take professional photographs. It urges potential customers to use your services for all of their professional photography needs. This postcard can use the basic postcard backside.

Not Everyone is a Photographer! That really says it all. People like to think they can take a good picture and really, most likely they can when it come to family vacation pictures. When it comes to advertising or selling, there isn't a replacement for the skills a professional photographer has. This postcard highlights what unique things you can and will do for a client. This postcard can also use the basic postcard backside.


As always, all of the RTV marketing pieces are easily customizable and typically just require you to insert your specific company information and a logo. We do recommend using Vistaprint for postcard printing and other printing needs. They seem to have fast service and extremely great rates. Take a moment to read the text though and make sure your company can deliver the services delineated. If you can't or don't know how to provide a service such a birds eye view shots or nighttime stills contact us and we can set you in the right direction. If you have an idea for a piece, have suggestions, or want to see something in the next few months send me an e-mail. Best wishes, Jill K. Sill Jill(at)realtourvision.com

Thanks and have a great day!!
RTV Marketing Center
http://www.realtourvision.com

Sphere: Related Content

Interactive Floor Plans Draw Record Crowd

Last night's RTV webinar The FORMULA 16 drew a record crowd as Jason LaVanture and co host Steve Street unleashed the new RTV Interactive Floor Plan System. Over 200 people attended the live show and excitement reached an all time high when Steve offered up four "full service" or sketch and fax plans to all those who attended last nights webinar.

Here are just a few comments from last night's event:

Great webinar! Amazing technology!
-Dale Hart

Hey between the new RTV High Definition virtual tour and the new interactive floor plan technology my head was just spinning!!! Thanks RTV for keeping your technology on the move. I'm geared up to knock out 400 tours this year and the new floor plan system will help me take on even more. You guys ROCK!!
-Cynthia Morris


Floor Plan webinar last night was technically excellent. It was very clear, precise interactive demonstration. Thanks for inviting.
- Raju Alagawadi

Wonderful Webinar.... Thanks so much and please thank Steve! Between the RTV Txt Connect program and now the new floor plans, this is awesome! Thanks again for all this amazing technology and keeping us out in front of the competition. Best Wishes....
-Patty

Absolutely FANTASTIC Webinar!!!
-Francis

The webinar was interesting. We are looking forward to incorporating them into our model. Steve answered the question and it is great that they can link to a video. I'm looking forward to getting into the marketing material that you provide and using to move our business forward. Thanks again, we are glad that we have bought into your company. If you are ever in Maui, look us up.
- John Henry


A very big thanks to everyone out there that came to our show last night. Steve and I have worked out some KILLER pricing for the RTV Interactive Floor Plan system. Please visit
http://www.icovia.com/rtv/ for our new pricing packages. Hey thanks again and be sure to keep an eye out for our next show "FORMULA 17 Setting up Shop"

Best regards,

Team RTV

PS. Don't forget that the RTV TxT Connect program expires at the end of this month so sign up now when you have a chance inside of your TMS!


RealTourVision.com
Interactive 2d Floor Plans

Sphere: Related Content

SUV-Limousine Virtual Tour

If you ever need a stretch limousine in Evansville Indiana be sure to visit SUV-Limousine. Here is a virtual tour of each SUV-Limousine limo : http://rtvpix.com/BU-9156-C4NGJI-01

They have five different limousines in different styles from "elegant" to "party time". SUV-Limousine is the premier limo company in Evansville Indiana and surrounding areas. Their website is www.suv-limo.com.

Customtours360, the only virtual tour provider and photographer in Evansville Indiana, is honored that SUV-Limousine chose us to do their virtual tour and photography work for their company website.

Customtours360 is a proud dealer in the Real Tour Vision family of dealers and has been providing virtual tours and website photography in the Evansville Indiana area for over two years.

Brad Hahn
CustomTours360
www.customtours360.com
Evansville Virtual Tours
Order a virtual tour today! 812-550-5321

Sphere: Related Content

Hot Springs Village Customers SEE Results

Challenging Designs Inc. is proud to announce “CDI’s S.E.E. Results Package”. S.E.E. stands for “Search Exposure Engine”. And that is what it you do, SEE Results. I was very excited when I attended our bi-weekly seminar online with Jason LaVanture of Real Tour Visions last night. After 2 hours packed with information and 7 pages of notes, I was ready to start putting his teaching to work. I have heard about Exposure Engines and I knew I was going to offer it, but I really wasn’t sure what it was or how I was going to accomplish it. Well, I am a total believer in Jason and RTV!!!

First he gives us a wonderful and free software to make the videos then takes us through the process – twice. Now, I know I made mistakes, but after a couple of hours figuring out the quickest way of choosing the photos, making a title page for one client (my guinea pig), and a finale’ page for my company, then going through the all the options, I was hooked! I made the video, uploaded it to YouTube, went into Postlets, etc. Well, at the end, I emailed my client the e-flyer, pdf version of the flyer, the link to YouTube and let him know it was posted to Craigslist, Google, etc. I checked the numbers on his RTV Tour and then I went to bed.

This morning, first thing, I get an email from my client telling me how much he LOVED the video and the e-flyer. So I gave it a day and this evening I checked the numbers through his report. I was bowled over! I am definitely making a “checklist” so I can do this as quickly as Jason (I can only hope).

CDI's S.E.E.TM Results Package brought almost 20% as many hits in one night just doing the standard (with a few special tweaks) has done in 2 months! The client is thrilled, the seller will be thrilled and so are we.

Jason, thank you. You did it again. You gave me a wonderful product that can help all the Realtors here, if they come to me, of course. Everyone needs to learn how to do this. We just took a giant LEAP in our climb to be the VERY BEST Hot Springs Village virtual tour company!

Donna Haagenson
Hot Springs Virtual Tours
www.challenging.us
Order a Little Rock Virtual Tour: 501-922-8009

Sphere: Related Content