Tuesday, May 21, 2013

Don't be a Stranger

The importance of follow-up for selling virtual tours:

Making new contacts and leads for your virtual tour business is a great idea, but how often are you following up with them? If you’re in the habit of abandoning leads the first time they decline a virtual tour, you’re missing out on a huge source of potential income—because surprisingly few sales are made with the first contact.

According to the National Sales Executive Association and the Association of Professional Salesman:
•    2 percent of sales are closed at first contact
•    3 percent are made with second contact
•    5 percent happen on third contact
•    10 percent are made with fourth contact
•    The remaining 80 percent happen from the fifth to twelfth contact

Following up with your potential virtual tour customers—even just once—can increase your virtual tour sales noticeably. Keep at it, and you’ll see a dramatic boost in sales.

Why follow-up works:
The secret to the success of following up is pretty simple: you’re building relationships and awareness. When you follow up with people, even if they haven’t purchased a virtual tour from you, it tells them that you have an interest in what they’re doing, and that you want to see them succeed. They’ll also have the opportunity to learn more about how a virtual tour can benefit their business.
Awareness is another byproduct of following up. The process helps to remind them that virtual tours exist—and the next time they need to work on their marketing strategies, they’ll be more likely to consider your services.

How to follow up—and how not to:
Many salespeople make the mistake of following up with a simple acknowledgment and a vague reminder that their product or service exists. It’s usually along the lines of, “It was great talking to you at Networking Event. If you ever need a Widget, be sure to think of me.” This tactic is supposed to avoid hard selling to prospects, but all it really does is make you forgettable.

How should you follow up with a lead? First, make it personal. Offer a specific piece of information from your initial contact, whether it was online or in person, that shows you were paying attention and found something engaging about the prospect’s business. Second, offer them something of value. Instead of simply mentioning that you have virtual tours available, consider a first-time discount for real estate professionals, or a free bonus for clients with businesses who will only need one virtual tour.

Most importantly, make sure to follow up more than once with every prospect, and watch your virtual tour sales grow!


Real Tour Vision
Virtual Tour Company
www.realtourvision.com
Order a 360 Virtual Tour: 1-866-947-8687





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Monday, May 20, 2013

Selling New Construction Virtual Tours

I am a Realtor in the Orlando Florida area and work with buyers and seller. I use the RTV's Fusion virtual tour software on all my listings if possible and find them extremely valuable when it comes to incurring showings.

I know of a number of occasions where a potential buyer called his agent after viewing the virtual tour of my listing so that they could arrange for a showing. These days agents have lost somewhat of a control which listings are getting on the showing list. Thanks to Realtor.com and other IDX listing sites buyers have access to listings and virtual tours. Good virtual tours like RTV's Fusion virtual tours get you definitely more showings and increased exposure in the market place. However, make sure the house is cleaned and tidy and shows nice for the full benefit.

I sold recently a new construction home in a vacation resort community to an European couple. They told me that they have a few friends that might be interested in something similar. I went to the builders model home and did a virtual tour of the two models. I posted a link on my website and sent the link to those tours to our client. Within 8 weeks I now have another vacation home under contract. They bought it sight unseen. The virtual tour and their friend testimonial was enough to make the deal. It really helps to convey a sense of space. I gave the builders rep the link to the non branded virtual tour so they also can use it to send it to their interested buyers. It really helped me to build a good relationship with the sales staff.

I am now considering adding more 360 tours of new construction models to my website. It will help me to capture more of the second home business in the Central Florida Region. RTV is the right partner to develop a powerful virtual tour representation that is much more than the usual boring slide shows that other companies try to sell as virtual tours. I am glad that I signed up with RTV! They truly help me to become a better marketing expert. Thanks guys - keep up the good work!

Malte Strauss
Southern Realty Enterprises, Inc.
Broker Realtor





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Thursday, May 16, 2013

Social Realty Episode 8 - Facebook Business Pages

Social Realty - Social Networking for Business Owners RealtorsThe time has passed when Facebook was a "good idea" for businesses to try. It's now essential to your inbound marketing strategy. The thing is, Facebook keeps changing how to set up Facebook business pages -- both on the large scale with the roll out of Facebook Timeline, and on a smaller scale with new features that are being released all the time.

Your Facebook Brand Page is the central place to grow your virtual tour business, build your brand and develop relationships with your customers. Over one billion people like and comment an average of 3.2 billion times every day. When you have a strong presence on Facebook, your virtual tour business is part of these conversations and has access to the most powerful kind of word-of-mouth marketing — recommendations between friends.

Don't waste another day poking around aimlessly on Facebook, trying to figure out what the heck to do. The time is now to get your Timeline up and running like a social networking pro. This webinar will break it down so literally anyone can set up their brand's Facebook Timeline correctly.

See you on Social Realty June 4th at 7:00 PM Eastern!!

Register NOW in your RTV Tour Management System!

Sincerely,

Nancy

Nancy Bain
RTV Social Media Director
http://www.RealTourVision.com
Virtual Tour Software & Social Media Training





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Wednesday, May 15, 2013

Announcing SouthEast Property Marketing!

SouthEast Property Marketing / Birmingham, AL Virtual Tour Company

Let our professional property marketing services enhance your digital marketing and virtual tour needs.  SouthEast Property Marketing, based out of Birmingham, Alabama creates high resolution, HTML 5  virtual tours for real estate and businesses.  We also offer many other powerful property marketing tools and services that help local business owners, For Sale By Owners and real estate agents market themselves online.

We are dedicated to providing our clients with high quality, cost-effective products with an emphasis on customer service. Our Internet marketing includes full utilization of marketing, virtual tours, video tours, and the usage of our turbocharged media exposure engines to create visibility of our clients properties to prospects around the world by using the power of the Internet.

SouthEast Property Marketing specializes in online tours for real estate, healthcare, hospitality, and any owner of a local business large or small in the greater Birmingham area. Our services are just what you need to turn heads and make you look your very best online!  We keep our virtual tour technology on the cutting edge and we are a proud to be part of the RTV family. Just look for yourself: www.sepropertymarketing.com

We use the best Virtual Tour Software in the industry to be able to bring you the best 360 virtual tours for your marketing dollars. Our interactive 360 virtual tours are published online quickly, contain a wide variety of features, offer flexibility, private labeling of your brand, and are very competitively priced in the market.

SouthEast Property Marketing is a locally owned provider, located in Birmingham, Alabama. We provide Virtual Tours and property marketing services in the Central Alabama area and Business tours across the country.

Brian Ramm
SouthEast Property Marketing
www.sepropertymarketing.com
Phone: 205.614.8687 (TOUR)





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Tuesday, May 14, 2013

Florida Virtual Tours on the Rise

Virtual Florida Tours is proud to present this fabulous property that realtor Mohammed Morsy is offering for sale placed at 10250 SW 66 st Miami, Florida this totally fenced property sits in a lot of more than one acre in one of the most secluded neighborhoods in Miami Dade County.

The property has a big pool and a basket practice area with multiple fruit trees that will allow your children and their friends to enjoy exercising in the outdoors while they are in the safety of their own home. The elevated ceilings with natural light can allow you to place works of art to show your art collection. This home has a spacious living room, a huge family room attached to the kitchen area.

The Master bedroom and his master bathroom are spacious and have a big Jacuzzi. The other two bedrooms in the first floor are an exercise room and a guest room that both have their own full bathrooms.

On the second floor you have two bedrooms with a Jacuzzi and a guest bedroom with its own bathroom. The loft area is spacious and will allow you to have your own pool table. The nice office space is just by the entrance of the home. There is an additional cabana bathroom that has access to the pool. The spacious pool area will allow you and your family to entertain your guests and family.

Our virtual tours are chosen over the competition on a daily basis by intelligent business owners who demand the best virtual tours to showcase their properties online. As a virtual tour provider using RTV virtual tour software technology, we can provide you with professional 360° home tours as well as 360° commercial tours in a timely fashion.

All of our virtual tour packages will ensure your success as you begin marketing your properties with virtual tours. Start using the virtual tour company that you can count on, the virtual tour company that has been using technology that has been in the industry from the start, and the virtual tour company that has the systems in place to back you up!

For your entire Internet marketing needs please contact us for Virtual Tours or just call us at 305 331 8960

Gabriel Duque
Miami Virtual Tours
www.virtualfloridarealtours.com
Order a virtual tour! (305) 331 8960





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Monday, May 13, 2013

Panoramas, PTGui, my 8mm Sigma Fisheye Lens

I ordered the FusionMax XS as part of my virtual tour software package since I think that 360x360 degree virtual tours are a great tool to have when you need them.  Expensive chandeliers, crown moulding, skylights and vaulted ceilings should be showcased in an Interactive Virtual Tour. 

Getting set up with the Fusion Max XS was fairly simple. The training provided by RTV was solid and thorough. (A little too thorough Ben) I wanted to share a couple of things I learned along the way in hopes that you guys might avoid some of the tough lessons I learned!

Make sure all your nuts and bolts are really tight!  Halfway through a 360 tour when you realize that your XS has been shifting on the camera plate each rotation or one of the arms has shifted an inch and your Nodal Point is WAY off and suddenly your photo stitching software isn't happy with you!

One of my 12 shots was blurry and PTGui is calling it an orphan??  I spent the better part of an hour setting points, editing the panoramic image in Photoshop.  Yuck!  Finally I tried deleting the blurry image all together! Wahoo, 11 photos and PTGui produced for me an 'Almost' perfect image. Again...you must make sure you're on your nodal point and keep the settings that RTV gives you to avoid this from happening.

I love my Sigma 8MM!!!  With my Sigma 8MM I could probably use 6 images and still have a great pano! My T4i has a built in HDR setting.  While I bracket all of my stills and edit them separately, I couldn't get over having to edit 12 HDR photos for one panoramic image.  Voila... Kinda.  It works great outside in the daylight, but inside it is pretty inconsistent.  So I'll be using my HDR feature for Panos outside but bracketing inside from now on.

Did I miss the part in the training videos on how to remove the elongated distortion from panos?  I know it's possible!  I keep watching RTV dealer tours with flawless panos and NO DISTORTION!  I tried calling one of em'.. as per my last post.. but failed to reach them.  I was desperate to figure out how to fix my disgusting distorted panos!  Finally!!.. It's so Simple.. In the 'Pano editor' while creating the tour, zoom in on the image... That's it!  That was easy. Geesh, 20 Gray Hairs Later!



Mike Seiler
Tour Tank Productions
Owen Sound Virtual Tours
http://www.TourTank.ca
Order a Virtual Tour: 519-375-6585





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Thursday, May 9, 2013

It's Convention Day in Traverse City!!


The alarm goes off at 5:45 AM and I spring out of bed.  It’s convention day in Traverse City!!  The annual Strawberries and Toast show put on every year by the Traverse Area Association of Realtors (TAAR).  It’s our chance to get in front of our customers and showcase everything we’ve been up to over the past year.  It’s an event we’ll never miss.  This was our fifth year attending the show as BlueLaVaMedia, LLC. A Traverse City Virtual Tour Company. Now with over 150 local real estate agents as customers, we’re used to seeing many familiar faces as they all stop on by our booth throughout the morning.

This year was especially exciting as there seemed to be more new agents than ever before just entering the profession.  A wonderful chance for us to hand out cards, give away pens, and of course collect business cards to build our email list and allow one lucky person to win a virtual tour, complete with our new AstroZoom feature.  I sit down to eat my French Toast, sausage and eggs and find myself next to an old friend of mine who had just become a Realtor.  A perfect chance for me to catch up and let her know about all of our amazing services that we offer.  It was great! 

Jim and I wanted to go all out this year so we brought with us a HUGE flat screen LCD television to showcase our Fusion virtual tours. The scene was nothing short of breathtaking.  Before the show, Jim spent a few hours preparing an “Overview” tour complete with full motion video, panoramas, stills, hot spots, lead capture, 3D mouse instructor, voice overs, TrueBlue Photography, night shots, traffic reports, printable flyers, QR codes, and AstroZoom. Check it out: http://tours.bluelavamedia.com/84787

If you’re a virtual tour provider with RTV, I would highly recommend that you make a Fusion presentation like this for your virtual tour business.  It’s a wonderful sales tool. 

Throughout the show nearly a dozen of our customers came up to Jim and I and shared with us their appreciation of our top level service and their delight of our new Fusion system.  Over and over we heard that it was one of their first pages they include in their listing presentation.  Many told us they are using the printable flyers and QR codes.  Some are even pulling out the iPad and turning on Gyro during a sales pitch.  It was amazing to hear all the great compliments on the technology and photography!!

Those that had not yet used us just stared in awe at the presentation on the screen, shook their heads and exclaimed that they had never seen anything like it before.  “Is this video or something different?”, they would ask.  Of course we told them that it was far beyond video!  None left our booth without taking a card.  It was great to see the excitement.

As the trade show reached the end,  Jim had taken several new virtual tour orders and we found each other staring there at the big screen just admiring the presentation that we had setup for the show.  This was indeed our best year so far!! With Jim’s amazing “TrueBlue” photography and Fusion at our side we literally felt bullet proof.  Let’s shoot for 500 virtual tours this year Jim!


BlueLaVaMedia
Virtual Tours of Traverse City
www.BlueLaVaMedia.com
Your Property Marketing Experts!
Order a 360 Virtual Tour! 877-941-TOUR





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Tuesday, May 7, 2013

Want to Make Your Phone Ring?

Over the last year there has been a salesperson from Visual Tours going to all the local real estate offices and offering their services.  They label it as a 'virtual tour', but it is only a slideshow.  There have been a few in-house systems created as well (Howard Hanna). Many of the realtors jumped on board with them due to the low fees, of which I will not compete against.   They either took the photos themselves or had an assistant take them.  Needless to say, the quality of images were poor.  Low or no lighting, no flash, fingers in the shot, blinds/curtains closed and the list goes on.  The exterior photos had sunspots, were blurred or were not framed.

I've mentioned to the realtors that the first impression...meaning the photos/virtual tours that you put on your listing page....are what captures the prospective buyer's attention.  Many people will lose interest quickly with a poor representation.   If I see a listing online that has low quality images, I will sometimes drive to the location and take a few high quality shots of the exterior that I can get without stepping on the property.  Those images are emailed to the realtor so they can see the difference in quality.  However, I watermark the photos with my website address so they can't be used.   This will get the realtor to call you to provide services.

Try this and see if your phone rings!


Rob Lenthe
Internet and Mobile Marketing
Cleveland Virtual Tours
www.GotRobo.com
Got Robo? -- 702.449.2850





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Monday, May 6, 2013

Dorset Virtual Tours & Professional Photography

Equinox Virtual Media provides interactive, immerse, virtual multimedia tours for all types of businesses, corporations, organizations, and realtors using photography (stills, 360˚x180˚ and 360 x 360 panoramas,) video, voice-overs, and flyers.  In addition to creating a virtual tour, Equinox Virtual Media in affiliation with RTV, Inc provides social media marketing to such sites as Expedia, Facebook, Twitter, YouTube, Craig’s List, MLS, Zillow and more, using our exposure engine.

My name is Richard Gillespie owner/photographer of Virtual Equinox Media.  Over the past five years I have been studying digital photography techniques and learning how to shoot panoramas and prepare virtual tours.  I have a BFA degree in Communications Design with a minor in film photography.

During the past thirty years I have owned/operated a painting company, Caldwell Painter, painting interiors and refinishing cabinetry and furniture, in San Francisco and then Dorset, Vermont.  During that time I also was a project manager for two construction companies.

My construction knowledge and skills transfer to Virtual Equinox Media.  With an eye for detail and my skills in delivering a finished product, I can direct or educate your clientele of your operation with a virtual tour.

Our industry leading interactive virtual tours enables consumers to research a destination, a golf course, a school, a hotel, a house, or any other kind establishment without ever leaving the comfort of their home or business. Our interactive virtual tours allow you to showcase your facility with High Definition imagery that provide your future customers a 24/7 open house...without the expense and time of traveling.

I locally serve all of Southern Vermont (Dorset, Manchester, Rutland, Bennington, Winhall, Bondville, Stratton, Londonderry, Landgrove, Weston, areas). I will travel anywhere outside of Vermont to provide my services for projects that require my special expertise and attention to details.


Richard Gillespie
Owner
Virtual Equinox Media
Order a Virtual Tour: 802-867-4483





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Friday, May 3, 2013

The Seller's Disclosure - Brown Cow no wonder it's so huge!!!

95% or more of my virtual tour company business comes from the real estate industry so I try to keep up with some the news that goes on in it. I ran across an article this morning written by Greg Nino a real estate agent in Houston, Texas.

Could you imagine getting a call saying that you are in a lawsuit because of a flower you planted in the yard of a house you sold. I guess it could happen. Read on:

Picture    

"Buyer Sues Seller For Not Disclosing Deadly Plants Eaten By Pet Rott. Disclosure Nightmare?Your average home seller isn't a Botanist. And your average seller plants and cares for many plants and shrubs they know very little about. Throughout the Houston area we have an abundance of Oleanders. These shrubs are widely popular because of their extreme durability, price and overall appearance.

When consumed by mammals, especially dogs, oleanders can kill. But so can many other types of plants. A friend of mine who owns a landscaping company told me that many of the plants in your average garden are considered toxic. One lady reportedly died from attempting to make oleander tea as a last ditch effort to cure her cancer. Another man died from eating mass quantities of it because he read that it was a natural plant that could cure his stomach cancer.

Should a seller disclose anything they know about the dangers of their plants?

If I were an attorney, and I'm not, I'd say yes. You should disclose anything relevant to the property that might expose you for claim. Best to over disclose and get a signature...then be forced to explain later.

Or maybe that's being extreme. It's not like homeowners disclose that the batteries in the upstairs smoke detector are old, cheap and likely to stop working. I suspect there will be comments from readers on this post that will suggest a buyer with pets should have the responsibility to decided if plants are harmful to their pet or not. A seller shouldn't be responsible to understand, learn or know the danger levels of every plant or chemical used in their lawn. Lets not even talk about the organisms in the pool or type of fertilizer tossed out back. Damn those electromagnetic fields from the power lines! RUN FOR YOUR LIVES! 

Today you're the Jury!

The Plaintiff (buyer) is suing the homeowner for 10 trillion dollars because the buyers salivating Rott ate some oleander as a side salad with the neighbors pussy cat & died. Hey don't laugh, this is America." --
Written by Greg Nino

Thanks for reading.

Jody Moore - Real Estate Photographer & Virtual Tour Provider
Blue Shirt Photography, LLC.
http://www.blueshirtphoto.com/
Lexington Virtual Tours
Order Professional Photography & Virtual Tours: 859-553-3613





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Wednesday, May 1, 2013

New From RPM Marketing - AstroZoom Power Pack!


This month we’re celebrating one of Fusion’s most exciting features, AstroZoom! Download the AstroZoom Power Pack now from www.RockPointeMarketing.com and you’ll receive 4 unique pieces guaranteed to turn heads your way and help you tell the world about this new and exciting add-on.

The AstroZoom Power Pack contains everything that you’ll need to reach local real estate agents and business owners alike. Our marketing team has created for you a brochure, an email announcement, a postcard, and finally a business double-sider that can also be converted into a real estate piece.

You’re going to love these new virtual tour marketing pieces and they’re perfect for keeping an air of excitement about your virtual tour business.

Not using AstroZoom yet?  Check out some amazing examples of this powerful feature in action off the RTV website: http://www.realtourvision.com/tourdemos.php

Keep your eyes out for more marketing pieces coming in May! We appreciate your continued support.


Sincerely,

Team RTV

Order a virtual tour: 866-947-8687





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Monday, April 29, 2013

RTV Announces Distribution Partnership with Expedia.com

We’re very pleased to announce our new distribution partnership with Expedia.com. Since 1999, RTV has been providing professional hotel photography and virtual tour services to hotels, resorts and other hospitality clients. We are honored to have been selected as a preferred distribution partner for Expedia, one of the world's top online travel services.

With several thousand virtual hotel tours in our catalog, and a network of more than 1,000 professional virtual tour photographers around the world, RTV is equipped to provide rich media content for Expedia.com and their partner sites, which include Hotels.com, Hotwire.com, Egencia.com, Venere.com, eLong.com, LocalExpert.com, and more!

With this new distribution partnership, all RTV virtual tour providers will have the opportunity to offer this value-added service to their customers at NO ADDITIONAL COST.  Once our feed is connected, you will simply create an interactive virtual media presentation for your hotel and click “Send To Expedia” under the Syndication Menu.

The RTV virtual tour catalog will sync with Expedia’s once an month. Professional virtual tour photographers and members of the RTV community are encouraged to contact RTV for more details on this opportunity to gain a competitive edge over the busy summer months. As our marketing team develops new marketing materials, keep an eye out for exciting promotional assets that can be used when pitching hotel management companies, motels, hotels, and more.

Get Setup For Summer Photography Jobs:
We can't send you photography jobs and virtual tour orders if you don’t have your Fusion virtual tour account setup! Setup your Fusion virtual tour system account now by visiting the following link: http://manage.realtourvision.com/trial.php

Be sure to select FULL SERVICE so we can get you setup in our Tour Track national accounts program.  With our growing number of hospitality contacts, we’re sending out thousands of jobs a year to professional photographers! 

RTV currently services Choice Hotels, La-Z-Boy, Barnes & Noble, KB Homes, Kindred Healthcare, American Hospice, Holiday Retirement, HomeAway, ForRent, and so many more!

If you're a  professional photographer or a business owner shooting commercial venues, this strategic distribution partnership offers a huge advantage to you. Only a very few select virtual tour companies around the world get the opportunity to syndicate their rich media like this. We’re very proud to be able to offer this to you and your clients.

Finally, we'd like to extend our appreciation to all of our faithful RTV virtual tour providers who have made this new distribution partnership possible. Thanks to your dedication and devotion, we have been able to accrue thousands of hotel virtual tours to share with Expedia. Thank you all!

Have a wonderful day and be sure to check out some of our latest Fusion presentations in our virtual tour gallery: http://www.realtourvision.com/tourdemos.php

Sincerely,

Team RTV

PS. Join our rapidly growing facebook fan base: http://www.facebook.com/realtourvision

RTV, Inc
http://www.RealTourVision.com
866-947-8687





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Friday, April 26, 2013

The IMAGE 44 - PTGUI Features and Tripod Masking

The IMAGE photography talkshowThe photo stitching software that we recommend is PTGUI. It is both Mac & PC compatible and will stitch several different types of 360 panoramas including Cylindrical, Spherical, and Vertical pans.

When you are creating your virtual tour panoramas for your Fusion tours there are some things to keep in mind to make sure you have the best looking panoramas.

Join me, Ben Knorr, as I show you how to:

    Work with panoramas that have low detail

    Straighten your panoramas for the best results

    and...

    Mask your tripod out of the panorama

Join us TONIGHT - April 30, 2013 at 7pm Eastern for…IMAGE 44 – PTGUI Features and Tripod Masking.

REGISTER HERE- https://www2.gotomeeting.com/register/508518162

See you there!

Ben Knorr
Virtual Tour Software & Professional Hotel Photography
Order a virtual tour: 866-947-8687





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Wednesday, April 24, 2013

Announcing Accents Virtual Tours

Accents Virtual Tours / Peachtree City, GA Virtual Your Company

Let our professional virtual tour photographer manage your digital marketing and virtual tour needs.  Accents Virtual Tours, based out of Peachtree City, Georgia creates high resolution, HTML 5  virtual tours for real estate and businesses.  We also offer many other powerful property marketing tools and services that help local business owners as well as real estate agents market themselves online.

Please allow me to do introduce myself on behalf of  Accents Virtual Tours (AVT), Peachtree City Georgia.  My name is Brenda Stewart, founder of Accents Virtual Tours.  As a digital marketing company, we feature effective and value price marking solutions for your company needs.

We are dedicated to providing our clients with high quality, cost-effective products with an emphasis on customer service. Our Internet marketing includes full utilization of marketing, virtual tours, video tours, and the usage of our turbocharged media exposure engines to create visibility of our clients properties to prospects around the world by using the power of the Internet.

AVT specializes in online tours for real estate, healthcare, hospitality, and any owner of a local business large or small in Atlanta. Our services are just what you need to turn heads and make you look your very best online!  We keep our virtual tour technology on the cutting edge. Just look for yourself: Peachtree City Virtual Tours

We keep our virtual tour system updated daily and new features are released on a monthly basis! Our interactive 360 virtual tours are published online quickly, contain a wide variety of features sets, offer flexibility, private labeling of your brand, and are very competitively priced in the market.

Accents Virtual Tours (AVT) is a locally owned provider, located in Peachtree City, Georgia, suburb of Atlanta Georgia. In 2012,  AVT offers our services to throughout the Atlanta area.

Brenda Stewart
Accents Virtual Tours
http://www.accentsvirtualtours.com
Local- (678) 481-7274





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