This last summer a friend of ours sadly had passed away. Her mother was a retired real estate agent from out of state and came to town fix up the home and sell it. Her father spent lots of time making improvements to the already nice home, but because the mother was no longer associated with an agency, she was selling the home as a for sale by owner. She had tried for two months to advertise it with fliers posted around town and ads in the newspaper classifieds, so when I heard this, I immediately offered to give them a virtual tour. Since she had no website to add a link to, I added it to my own sample gallery on my virtual tour company site and gave her a simple address that was easy to offer in her newspaper classified ad. In the first week she had more calls than she did the previous month.
The couple who finally bought the home claimed it was because of the virtual tour.
They inquired about the home from their own real estate agent but were told that it wasn't
that great. They went back to the tour and called the seller directly.
If it wasn't for the tour, they wouldn't have made that second attempt and bought their new home.
Brian Mead
RE Marketing, AK
www.remarketingak.com
A www.realtourvision.com Full Service Dealer
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Congrats to Brian that was a very kind thing to do for your friend and I am sure it was greatly appreciated. Tours do allow customers to find exactly what they are looking for quickly. Imagine how long this home may have been up for sale, with reviews like the one from this realtor, if it didn't have a tour.
ReplyDeleteRealtors often undersell FSBOs because they are naturally inclined to not support them (even tho they legally should). But you bring up a really good idea for a selling point to FSBOs. Realtors often don't show FSBOs and many FSBOs don't even cooperate with Realtors, and the particular listing goes unseen. Imagine a sign in their yard that said "Virtual Tour Available at www.virtualtourcompany.com." I can't imagine how much more active that listing would be.
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