Wednesday, October 24, 2007

Selling New Construction With Virtual Tours

I sell real estate in the Orlando Florida area and work with buyers and sellers.

I use Real Tour Vision virtual tour software on all my listings if possible and find them extremely valuable when it comes to incurring showings in a slow market. I know of a number of occasions where a potential buyer called his agent after viewing the virtual tour of my listing so that they could arrange for a showing. These days agents have lost some control over which listings are getting on the showing list. Thanks to Realtor.com and other IDX listing sites, buyers have access to listings and virtual tours. Good tours definitely get you more showings and increased exposure in the marketplace. However, make sure the house is cleaned and tidy and shows nice for the full benefit.

I recently sold a new construction home in a vacation resort community to a European couple. They told me that they have a few friends that might be interested in something similar. I went to the builder’s model home and did a virtual tour of the two models. I posted a link on my website and sent the link to those tours to our client. Within 8 weeks I had another vacation home under contract. They bought it sight unseen!!!

The virtual tour and their friend’s testimonial was enough to make the deal. The tours really help convey a sense of space. I gave the builder’s rep the link to the non branded tour so they also can use it to send it to their interested buyers. It really helped me to build a good relationship with the sales staff. I am now considering adding more tours of new construction models to my website. This will help me to capture more of the second home business in the Central Florida Region.

Real Tour Vision
is the right partner to develop a powerful virtual representation that is much more than the usual boring slide shows that other companies try to sell as virtual tours. I am glad that I signed up with Real Tour Vision. They have truly helped me to become a better marketing expert. Thanks guys - keep up the good work!


Malte Strauss
Deltona Real Estate
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Southern Realty Enterprises, Inc.
Broker Realtor®
mstrauss@luxuryhomesinorlando.com
Contact a Realtor in Deltona Today - 407-416-9659





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