Tuesday, June 30, 2009

Virtual Tour Company Phone Tips

Need to call a new virtual tour customer and explain your property marketing services or products? Get a virtual tour lead from RTV and are you ready to make first contact? Here at Real Vision Studio a Detroit Virtual Tour Company in SouthEast Michigan, a full service virtual tour provider for RTV, we get and make numerous business/sales calls a day. Phone skills are critical for the success of our business, any business for that matter.

The telephone is the most important point of contact with your prospects and customers. Improving your phone skills with these tips can make a big difference in the level of your success and how quickly your business grows.

The telephone can be one of the most valuable as well as inexpensive resources available to you. These practical tips will help you with becoming more productive and profitable, whether you are making the call or your customer is calling you!

~Prepare yourself by getting mentally set for the task ahead and by having a purpose and an agenda ready.

~Follow your script, but be flexible. Don't sound like you are reading.

~Create index cards (or cgeat sheets) with specific points that keep you on point. If it's more natural for you to just strike up a conversation, then just do it!

~Keep it brief, and get to the point right away. Make sure you are clear concerning your reason for making the call.

~Be friendly but try not to get off topic.

~Be a good listener. That way you will be able to help your customer with making the right decision, hopefully about using your services or products.

~Avoid the hype. Show enthusiasm, but make sure it is sincere.

~Smile! Keep a smile on your face, your attitude can show through the phone.

~Understanding how your business works will help you feel more confident when talking to customers over the phone.

~Don't get on the phone if you are in a bad mood.

~If someone is not interested, then don't keep calling them. This will only make you look desperate, not to mention waste your time.

~Be aware of two things as you speak, what you say and how you say it. The sound and tone of your voice is just as important as what you are saying.

~Alway's leave a message! Let your potential customers hear your voice and know that you are available.

~When leaving a message don't speak too fast. Slow down so your message is not hard to understand.

~Say your name clearly. If it's not common spell it, just make sure the caller understands your name.

~Slowly leave your phone number. Assume that the listener is writing it down, so make it easy! Repeat the number at the beginning and end of your message, if possible.

~Most importantly, if you don't get an answer, leave the reason for your call. Why would they call you back if they don't know what you want?

~People can be very impatient, so it is important to answer your phone by the third ring or make sure your voice mail is set to pick up by the third ring.

~Your answering machine greeting should make a good first impression. Be short and to the point and don't drag it out. Leave clear instructions and what information they should leave. Such as their name, phone number and the best time to call them back.

~Check your messages often. A customer may be waiting on information to make a decision, and by taking to long returning their call they may choose someone else.

~Return all phone calls! This could be the most important thing that you do to build your business. Set a goal to return all calls within 2 hours.

~Avoid using a speaker phone. It will make the caller think that the call is not private and that you are not concentrating fully on them.

~Put together a list of answers to frequently asked questions (Virtual Tour Prices List, Tour Features, etc.) and post it by your phone.

~Decide what you will say if someone answers the phone other then the person you are calling. Should you leave a message with them or call back later?

~Don't type or shuffle paper while you are talking, it can be distracting to the other party.

~If you must put the phone down for any reason, do so gently so you don't startle your caller.

~Never chew food or anything else while talking on the phone.

~Cover your mouth and the receiver, if you have to cough or sneeze.

~Always speak directly into the receiver.

~Don't hang up if you dial the wrong number, just explain yourself and verify the number to avoid repeating the call.

~Avoid any background noise such as TV, radio and computer beeps and clicks.

~Listen to how people talk and not just to what they are saying. You can learn how to connect with a person over the phone by reading "between the lines".

~Be prepared. Have a list of calls that you need to make including the name, phone number and any other information that you may need.

~When you first begin using the phone rehearse in your mind what you are going to say. Once you do it enough, it will come naturally.

~Know what your schedule is before making any calls. That way you can set up any follow up appointments if necessary.

~Do not procrastinate. Get you calls done first thing in the morning. Putting them off may mean losing business.

~Make sure you are not hungry, cold or need to go to the bathroom before making any of your calls.

~Record whether you left a message, if you need to make a return call, who you talked to and what was said.

~Leave an email address as an alternative communication option. Many people will use email to get back to you rather than the telephone.

~Always enunciate clearly keeping the volume of your voice moderate. Speak slowly and clearly.

~Speak properly while sounding professional. Avoid using slang or jargon.

~Think before you speak! Offending potential customers will not encourage them to use your service or product.

~Never say "I don't know", instead say, "Let me find the answer for you". This is a great way to set up a return call.

~Don't do all the talking. Give the person on the other end of the line an opportunity to answer you, to ask questions, or to make comments. Never interrupt your customer.

~Remember the Number One Rule Of Selling Anything: Ask for the order. The reason most often given by people for not buying is, "No one asked me to."

~Have fun! Remember that some will and some won't, just keep at it!

Good phone etiquette is good for your virtual tour business. It can set you apart from your competition and it can actually get you the results you want much faster. Many customers are calling on an impulse. They have developed a sudden need and want that need filled. You have a great opportunity to bring additional revenue to your business. People buy where they feel comfortable and appreciated. Give them that feeling when they call. It's just common courtesy.

Good luck out there!
Mike and Joy Thompson
Detroit Virtual Tours





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Sunday, June 28, 2009

New TrueBlue Technology by BlueLaVaMedia

As most of you already know Jim and I are always working very hard to bring you better and better technology and improve your online image among your customers.

Our new TrueBlue imaging does just that. In fact it goes well beyond just having a home photographed and displayed online. Our new TrueBlue technology entices and plays directly to the imagination, sweeping online shoppers off their mouse pads while they are temporarily mesmerized by the sheer beauty and elegance of the colorful scenery.

We have literally hit a home run with this new release of technology and for now there will be no additional charge for the added service. Jim is busy perfecting the art for both inside and outside shots and we anticipate no additional fees for the service until sometime in 2010. In the meantime we are going to sit back and watch the compliments keep pouring in over the images. To see an online sample of the technology visit the link below.

See our TrueBlue Video on YouTube and give us your feedback!

Good luck out there everyone.

Jason LaVanture
Traverse Virtual Tours
http://www.BlueLaVaMedia.com
Order a Virtual Tour: 877-941-8687





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Saturday, June 27, 2009

Get Yourself Connected

Online social networking use among adults has more than quadrupled in the past four years according to a December 2008 survey from Pew Internet & American Life Project.

This is a huge jump in the amount of people taking advantage of these kind of sites. Approximately 35% of American adults use social networking. While this number is heavily skewed toward younger adults, the popularity of these kinds of sites cannot be ignored.

Social networking is an excellent way to get new business contacts as well as keep in touch with current clients. Social networking is a great opportunity for a business person to have a virtual 'calling card' available all the time to prospective clients.

A well planned Facebook page or Twitter account can help 'sell' you to the client and convince them to use you for their real estate needs. Since these accounts are free to use, though they do cost time to maintain, using social networking to advertise yourself can be very cost effective.

If you have not already I highly recommend that you sign up for our FREE online social networking, blogging, and search engine optimization course. Our course will help you setup what we feel are the most important sites, set up your profiles, build back links to your site and learn how to blog. Whether you decide to go it on your own or take our online course you should always be sure to include a nice photo of yourself. Make sure you use a current one, and add in your website and other contact information.

These social networking pages are like mini-advertisements for your business so always be professional and maintain yourself in a good light. This is a great way to show off your expertise in your field through blogs and posts about real estate, buying a new home, or even the general market conditions.

Prospective home buyers or sellers may see your profile through a "friend of a friend's" profile and if you have impressed them with your knowledge and business savvy then you've got them interested in YOU with very little effort.

Thanks for your support!

Jason LaVanture and Jim Blue
BlueLaVa Tours
http://www.BlueLaVaMedia.com
Order property marketing Tools Today!
231-877-941-TOUR (8687)






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Friday, June 26, 2009

Home Selling Strategies

What do buyers look for, or look out for when purchasing Traverse City real estate and the five county surrounding areas? This article is designed to help sellers evaluate the important aspects of selling a home and what potential buyers want.

The way you live in your house is not the way to sell your house. So, what makes a house a home for sale on the market, and one that soon has a “SOLD” sign out on the front lawn? And what aspects are important to look at because potential buyers will ask the question, “How much work are we going to need to do prior to moving in and beyond?” The appearance and cleanliness of the home are significant.

Always have your home in show ready condition. It is critical to be prepared so you have the least amount of stress when you get the call that an agent wants to show your home. Sellers need to know that today, buyers have high expectations. An updated home in excellent condition is critical to getting your home sold in the least amount of time and for top dollar. Buyers love updated kitchen and baths, new lighting fixtures and it is amazing how new paint and carpet can transform a home.
Here are some things a buyer will look for when dealing with the purchase of a home. The buyer will consider the following:
Exactly what personal property is included in the sale? Lighting fixtures, drapes or blinds, refrigerators, and washers and dryers.
Is the neighborhood quiet, friendly? Are the homes well kept?
Are there any development plans that will affect the property?
The inspection report - are there any substantial problems with the house?
Real estate taxes - what are the current property taxes, and what impact will your purchase have on the taxes?

Another issue that raises concern regarding buyer appeal is that sellers often mistakenly think that viewing empty properties will give the buyers an accurate sense of the space available. On the contrary, sometimes it is more difficult to judge the size of a room without furniture and other objects as reference points. An empty room even allows buyers to focus on negative details instead of getting a sense of the overall space and the flow of each room to the next. Buyers need to ask themselves the question, “Can I see myself in this home?” Therefore, staging really helps buyers envision themselves in the space.

The idea of “staging” a home to make it look alluring to buyers has become popular during the last decade, as manifested by the proliferation of numerous home staging companies offering advice about how to make the house more attractive to buyers. Check out next’s month’s article about “Staging a Home.”

Finally, once your home is in perfect "SHOW" condition be sure to have your home professionally photographed with an interactive 360 virtual tour. Virtual tours that can be converted into video and distributed across many outlets will put more eyes on your home than ever before when it is in it's best light.

When selling your home Julia Lilley and Linda Zajac will work with you to put your home is the best showing condition possible. Our goal is to create the Wow factor so that buyers can envision themselves in the home and want to put your Traverse City home or property under contract.

Century 21 Northland | Traverse City Real Estate





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Wednesday, June 24, 2009

What is a Virtual Tour?

Many virtual tour companies lately have been advertising a “PowerPoint” like slideshow as a virtual tour. The “Virtual Tour” tag line is powerful and many companies with inferior solutions are trying to cash in on it. We at www.frencksolutions.com and others belonging to the RTV network of dealers use proprietary software and hardware to produce real virtual tours – a 360-degree panoramic moving picture of a room or location.

We are able to provide not only the high-resolution photos that the others supply; but we also deliver high quality moving panoramic spins that will be sure to impress your customers. We are all looking for the one thing that will seal the deal. There is nothing more impressive than a Realtor being able to “walk” their clients through a home in the manner in which it truly exists. Bonus benefits include not having to drive all over town to look at homes because of the inferior slideshow quality. Homebuyers can decide to look or not look at a home based on true to life images.

Wayne Frenck
Tampa Virtual Tours
www.frencksolutions.com





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Tuesday, June 23, 2009

The FORMULA | Create a Virtual Tour Feed - Hot Sheet

Join us on TUESDAY July 7th, 2009 at 7pm EST. Jason LaVanture will reveal just how easy it is to create a virtual tour feed or Hot Sheet for all of your newly posted virtual tours. Once setup, the feed is 100% automated and is sent out to all of your prospects and current customers for viewing. YOU CAN DO THIS TOO!! See you there on the FORMULA.

Find out how easy it is to apply ‘The Formula’ to your business!

PS. Please notice that we have moved all of our shows to Tuesdays.
Title: The FORMULA - Creating a Virtual Tour Feed | Hot Sheet
Date: Tuesday, July 7, 2009
Time: 7:00 AM - 8:00 AM EDT
Space is limited so reserve your Webinar Seat by logging into your TMS!





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Monday, June 22, 2009

More Virtual Tour Customers With Email Marketing

Tips For Writing More Effective Emails For Your Virtual Tour Company

Most business people receive dozens, even hundreds, of emails each and every day. As email has become the primary means of communication in the business world, it’s very important to create messages that effectively communicate your point while presenting a professional image.

Have you ever needed to email someone - a stranger, a business associate, asking them for a favor? How can you compose an email such that they will be read and responded to? How do we effectively email someone who gets a lot of email?

Here are some helpful tips for writing emails:

~Keep it Clear & Concise. To write with clarity it is essential to keep the message no longer than necessary. Keep it concise, including only the most important details, and be sure to get straight to the point. If an in-depth discussion is needed, schedule a phone call rather than trading drawn out emails. It’s more efficient. Also, try to stick to just one point. If you want to cover several topics, write different emails with the title showing the correct topic. This also makes archiving emails easier.

~Use proper spelling and grammar. Poorly spelled or grammatically incorrect emails make you appear unprofessional and reduce the effectiveness of your message. Always double-check your emails before sending them, and make use of spelling and grammar-check tools. Remember the quality of your English will also have a subconscious impact on how you are perceived by others.

~Think (and read) before you write. In our swiftness to respond to all our emails in a timely fashion, many of us neglect to fully read the mail we’re answering and consequently overlook vital bits of information. Most people will have had the experience of sending or responding to an email, which soon after, they regret writing. So before you send a message or respond to one, make sure you’ve completely read and understood the original email or the text you are writing; if not, ask for a clarification to avoid further confusion.

~Be polite. Email is a convenient way to communicate, but convenience shouldn’t be an excuse for overlooking manners. Remember that an email can easily be misinterpreted because it is a very limited form of communication; usually when we speak we have the advantage of using facial expressions. When communicating with clients or superiors, it’s important not to ignore fundamental courtesies. Address the recipient with a salutation like “Hello” or “Dear”, and be sure to include a closing like “Regards”. Always use “Please” and “Thank you”!

~Use subject lines effectively. Your subject line should be a concise summary of the content of your email. The recipient should directly know what the email contains or what the request is.

~Keep it Simple and Short. Simplicity is the essence of a good email. Try and convey the point using the smallest amount of words and sentences. Don’t be afraid to use bullet points or numbers to better organize your thoughts.

~Set Time Aside for Writing Emails. Just because we have a few minutes to spare doesn’t mean we should check our email again and again. The trouble with that is if we try to respond to emails when we have a lack of time, our replies will be rushed and perhaps inappropriate. It is better to set aside time during the day when we can write the best response without any unnecessary time pressure.

Mike & Joy Thompson
Detroit Virtual Tours
http://www.realvisionstudio.com





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Friday, June 19, 2009

Awesome Tiny Tag Generator




It is so funny that I ran across this little tag generator... Mike (Detroit Virtual Tours) worked on a tag for his web site for numerous hours using Adobe Photoshop and it has been repeatedly "stolen" for use on other virtual tour web sites.

So, now you no longer need to spend hours looking for a tag graphic to modify for your web site and then spend more hours trying to get it the way you want it! Check out tinytags. Tinytags will generate a tag graphic with the words of your choice and then you can download it to your computer for use on your web site, newsletter or e-mail marketing. Easy, cheap and time-saving!

Good luck out there!
Mike and Joy Thompson
RealVisionStudio





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Thursday, June 18, 2009

Bald Head's Positive Swing

I am sure that the past year’s economic circumstances have undoubtedly tested you. For some folks, fear caused them to sit on the sidelines. Fortunately, I have been witness some incredible success stories despite the economy. The key to succeeding in a down market is to find the opportunity that everyone else overlooks!

Instead of focusing on the negative side of the news, I want to call your attention to the incredible reports that are becoming more frequent:

• In April existing home sales increased 2.9%
• In March Fannie Mae eased their restrictions on second homes and investment property from 4 to 10;
• In March, April and May, retailers have seen spending growth and observed better than expected sales; and in May, both Ben Bernanke and Alan Greenspan agreed that the economy is turning upward.
• In May consumer confidence hit an 8 month high and the NASDAQ posted a 30% rebound compared to the 2008 lows;
• On June 12th the DOW posted a year-to-date positive return;
• $8000 Tax Credit for first time home buyers has spurred the market into overdrive.
• Foreclosures are being gobbled up by savvy investors which is stabilizing the home buyer market nationally.
• Interest rates are still very attractive
• Home prices have come down and are very affordable to working Americans.
• Housing Starts up in 17% New home construction jumped by a better-than-expected 17 percent in May, the Commerce Department reported Tuesday, which would put the annual pace of housing starts at 532,000 units.

With news like this coming in, who can be disappointed? If you are looking for Franklin Real Estate please visit my website and let's chat a bit. I use some of the most powerful property marketing tools when listing and selling homes such as RTV virtual tours.

Thanks and have a great day!

John Becker/Bald Head
Exit Smokey Mountain Realty
557 E. Main Street
Franklin, NC 28734
Office: (828)349-6118
Cell: (828)506-3719





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Wednesday, June 17, 2009

New RTV Training Videos

At RTV we now not only offer unlimited toll free technical support to keep your virtual tour production at it's best, we now also offer our all new training videos! So often virtual tour providers will add a new person or coming out of the winter months they may need to 'brush up' on certain topics from time to time. We have created training videos on how to use the Tour Builder software and how to edit a virtual tour on TMS (tour management system).

The videos can be accessed by clicking the Training link on TMS. It is located on the top menu bar to the left of Help.

Click on View to view a flash video or on Download to download a Zip file containing a Windows media file version for viewing offline.

These training videos take you step by step through the different processes and should be a great help to new dealers as well as those dealers who haven't built a tour in awhile. We highly recommend that you check them out.

If you have a support question that can be answered by viewing a video we recommend watching it. The longest one is almost seven minutes but most are around four minutes. These are a great resource for middle of the night and weekend issues as well!

Keep up the great work team!
Team RTV Support





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Tuesday, June 16, 2009

New RTV Phone System!!!

Yes that's right! It is finally here my friends. I have personally been waiting for this for the last ten years and now we finally have a New Phone System!!!!

Our new state of the art VOIP phone system from AT&T is a great upgrade for us and we hope it helps us serve you better.

PLEASE NOTE:
The 0 (ZERO) button will NOT connect you to an operator. We do not have an operator set up in this system so please do not press 0.

Our extensions and the auto attendant options have changed so please do not use the old extensions or shortcut keys any longer either.

The fastest way to reach a person is to dial 866-947-8687 and then use their shortcut key to go directly to their phone. The auto attendant will list the shortcut keys but if you already know the one you need you can press it as soon as the auto attendant picks up.

If there is anyone else at RTV you need to contact not on the list press 8 to speak to Eve and she can give you the right contact info.


Good luck out there team!
RTV - http://www.realtourvision.com
An International Virtual Tour Company





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Monday, June 15, 2009

RTV Marketing WORKS For Listing Solutions

As a St. Augustine virtual tour provider, I realize that our value to our customers is only as good as the products and services that we bring to them. That philosophy was one of the determining factors in becoming a Full Service Dealer with RTV. We are in our second year with RTV and I have just uncovered the best tool and product to date. I know that most of you have heard the saying, "You can lead a horse to water but, you can't make him drink." Well, saddle up and meet the horse that was standing at the water refusing to drink.

I can't tell you how many times Jason LaVanture has told me about the "Inner Circle Membership" and the benefits of joining. He told me about the webinars that would help us grow our business. Not thirsty! He told me about the free search engine optimization tips and tools that we could benefit from. Not thirsty! He told me about the never ending supply of marketing tools and flyers that we could incorporate in to our marketing strategies. Not thirsty! I finally decided to join and see what all of the fuss was about. (Two days ago)

I spent several hours exploring our new membership and the tools that were available to us. True to form, RTV delivered what they promised. I was like a kid on Christmas morning! Marketing Materials, Marketing Systems, Newsletters, Press Releases, did I mention that I was thirsty? Email Campaigns, Professionally Voiced PowerPoint Presentations, webinars, webinars webinars....did I mention webinars? I'll have that water now! I downloaded a few flyers to start distributing and decided to take one with me this morning to a meeting that I had with some Realtors®.

The flyer that I chose was titled, "Social Networking Built In." Perfect! That was exactly what we were meeting about. After our discussion, I gave each person in attendance the flyer. I know that I will get some business off of that flyer that I handed out. How can I be so confident that a simple flyer will result in business? I walked away with THREE new orders!

I can't wait to unleash the new arsenal that the Inner Circle Membership has provided. I never really considered myself to be a slow learner but, why I didn't sign up earlier is haunting me. RTV has been and continues to be the BEST business decision that we have made. They are truly one of our most valued business partners. In closing, I have one question for Jason: "Dude, I'm thirsty! Why didn't you tell me it was water?"

Dave Hall
Listing Solutions, Inc.
http://www.listingsolutions.net
(904) 540-9962





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Saturday, June 13, 2009

The Importance of Internet Presence

Multiple authors are emphasizing the importance of getting a greater presence on the Internet. Some are quoting the different papers published by the National Association of Realtors (NAR) referring to the increase of prospects starting their house search through the Internet, and the increase income earned by those realtors that are already getting a good return on investment on their Internet presence.

All these authors emphasize that a good practice of SEO is the correct way to achieve this goal. Once your page rank increases to a correct level the prospects searching for information in your area will be able to locate your page. You need to portray yourself as the expert for all those seeking information on your neighborhood. The greater amount of people finding you on the Internet will represent more business that will come your way.

The problem that many of you will face is how you make these people give you their contact information so you can contact them back. You will need to find a way to entice these prospects so they give you their information. You can achieve this by offering a monthly newsletter, an online course that you provide, or a virtual tour for sellers or information just tailored to their needs. It is very important that these prospects receive feedback as soon as possible after they give their contact information. Good luck out there!

For all your Internet marketing, SEO training and virtual tours in the counties of Miami Dade and Broward contact Virtual Florida Tours at 305 331 8960!

Gabriel Duque
Miami Virtual Tours
www.VirtualFloridaTours.com
Order a virtual tour today: 305 331 8960





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Friday, June 12, 2009

Be Careful Out There

I had a shoot over this last winter that left me without virtual tour business for about 3 weeks!

I went in to this vacant remodel on a day just after a 3-4" snow storm. Walked in the house and had this odd gut level feeling that something was not right. Immediately realized that I had forgotten my cell phone and returned to the car to get it. I returned and had the same odd feeling, so I decided that I would start the shoot in the back yard and get some of the exteriors done.

As I was walking across the yard, in the 3-4" of snow, I fell in a hole. Yep, you heard it. The hole was about a foot in diameter and about four feet deep. So basically, I have my entire leg underground,with my other leg bent up into my neck and chest! Pretty visual, eh?

I am completely alone outside of the vacant home trapped in about 5 degree weather. Looking back now, I have to say that the worst of it was when I looked 6 feet ahead of me I could see my my camera equipment laying in the snow. My external flash had completely broken off at the hot shoe. This came to about $300 in virtual tour camera repairs.

Fortunately for my well being I was able to pull myself out of the hole and return home to attend to my sprained ankle and twisted knee. This of course ended up ruining my snowboarding for the year. Either way I am grateful for the minimal injuries.

I went back a couple weeks later to do the shoot and was stunned to see the holes after the snow melted. As it turns out there were 7 of them there holes...part of the remodel was removing an old dog run with posts dug very deep into the ground. Snow had covered up the holes, leaving me a sitting duck on the shoot. This time around however I could see and avoid them.

Have to say it has changed the way I shoot. Much more cautious, constantly evaluating my moves, etc. Be careful out there folks!

Regards,
Lori Reece
Denver Virtual Tours





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Thursday, June 11, 2009

Traverse City Home Sales

Pending Traverse City Home Sales Up 3 Months in a Row!

Pending home sales rose for the third consecutive month in April, according to a report from the National Association of Realtors; with some economists saying enough consecutive positive traction has occurred to call a possible bottom in the U.S. housing market. According to a Tuesday release by NAR, the trade organization’s gauge of contracts signed in April rose by 6.7% to 90.3, up from March’s reading of 84.6.

The jump in sales was driven primarily by continued historically-low interest rates, and low home prices and a new $8,000 first-time home buyer tax credit, according to the industry trade group. “Housing affordability conditions has been at historic highs, and now the [tax credit] is beginning to impact the market,” said Lawrence Yun, chief economist for NAR.

The jump in pending home sales was much better than Wall Street’s expectations for a rise of .5% in the index, giving stocks a moderate bounce in early morning Tuesday trading.
"We suspect sales are on their way back toward the close to 5 million pace that prevailed from the fall of 2007 to October 2008," said Abiel Reinhart with JPMorgan Chase & Co. "Large volumes of distressed sales, improved home buyer sentiment, and a slowly stabilizing economy have the potential to then push sales higher.

Pending home sales are a gauge of home sale contracts signed but not sales that are finalized and closed. With credit conditions remaining tight and the overall economy remaining weak, people who signed contracts for a home may not be able to acquire the financing necessary to complete a purchase. “Mortgage processing time has increased and some sales are falling through at the last moment,” said Yun.

The Traverse City Real Estate market is picking up with this trend too. We are seeing a lot of inventory starting to move in the area. Regionally, the Northeast saw a major jump in contracts signed during the month of April, with sales jumping 32.6% in April. Northeast sales activity is now higher by 0.8% from a year ago. In the Midwest, sales rose 9.8% and are now 11.1% higher than a year ago while the South saw sales slip 0.2% but are 3.5% higher than a year ago. The struggling West saw sales rise 1.8% but remain down 2.9% from a year ago. The average price of a single-family home declined by approximately $5,000 to $169,800 in April, according to the association.

"Here's hoping [sales keep rising]," said Ian Shepherdson with High Frequency Economists. "But remember that even if sales volumes rebound, home prices will keep falling under the weight of the massive inventory overhang." Hang in there everyone! The Traverse Real Estate market WILL be back and in the meantime sit back and enjoy all of the powerful online marketing tools we use to sell your home such as interactive 360 home tours, distribution, and professional photography.

Brad Platt
Sales Manager/Owner
Century 21 Northland
3337 S. Airport Rd. West Suite 2
Traverse City, MI. 49684
Traverse City Real Estate





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Is Linkedin Worth the Time

You know people who've used it to grow their virtual tour and other businesses – people who swear by it like your teenagers on Facebook do. You’ve posted your picture and filled in your profile, and then it just became a virtual address book. Consequently you stopped spending any time or energy on it other than intermittently accepting contacts that found you.

So, here are some strategies for effectively modifying your profile to get results:

~Bnet.com provides a step-by-step guide to setting up your account effectively – from defining yourself, to whom to connect with, to how not to be friends.

~Improve your Google PageRank and make your name pop on popular search engines with these great suggestions from Guy Kawasaki.

Here are eight things you can do to get work using LinkedIn from Freelance Switch. If you are in the market for a job, Freelance Switch is one of the top 10 most effective websites for job searchers.

Don’t know what LinkedIn is? Basically, it is a social network focused on your professional life rather than your social life like such sites as Facebook and MySpace. LinkedIn is the world’s largest professional network with over 40 million members and still growing. LinkedIn connects you to your trusted contacts and helps you exchange information, ideas, and opportunities with a wider network of professionals. Grow your Virtual Tour Business NOW using some of these powerful sites!

Mike and Joy Thompson
Detroit Virtual Tours
http://www.RealVisionStudio.com





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Tuesday, June 9, 2009

HDR 2 The Training

HDR 2 The Training– June 24, 2009 at 7pm EST

The IMAGE
The official photography webinar of RTV

Sign up for the next episode of The IMAGE


In April we held the IMAGE webinar about HDR (High Dynamic Range) photography. We had a lot of great feedback from this webinar including a couple exciting success stories I just have to share.
Jim Blue with BlueLaVa Media got fired up about HDR photography as a result of the webinar. Jim practiced his HDR techniques and hit the streets armed with another tool that has made his business soar. His photography is now in demand all over his market. Currently he has 20 tours scheduled for this week alone and is now scheduling tours for a week and a half out. Jim has also just recently brought on 10 new clients as a result of his HDR photography and continues to get phone calls from new clients every day as a result of his HDR photography. See samples of his tours on http://www.tourgrandtraverse.com

Mike Thompson with Real Vision Studio contracted with VFM Leonardo to shoot virtual tours of 3 hotels. Having attended the webinar about HDR he decided to develop his skills and use this photo technique for these hotel tours. The comments he received back from Leonardo regarding his photography were, “Some of the best photography we have ever seen” and “We have never seen color in our pictures like this before.” Mike asked them how they would rate his photography compared with other professional photographers and they said, “We would rank you at the top of the list.” Wow, what a compliment. See Samples Hotel HDR Samples

We believe that HDR is very important for you and we want to help you grow your business. The IMAGE webinar HDR 2 The Training will be a free training course for you to learn the simple techniques of producing HDR images so that you, like Jim and Mike, can get the customers demanding your virtual tour photography. Join us for an exciting evening of training as we teach you the simple steps to create HDR photography.

View from Above:

The IMAGE webinar from last week about aerial photography was a hit. Our guests Robert Wicker, Mike Willett, and Douglas Meyers presented us with several options for capturing elevated aerial photos that fit any budget. If you missed this webinar make sure that you watch the recorded version to see how you can add these unique shots to your arsenal of products to increase business and open up new opportunities. If you have any questions about the equipment presented in this webinar please contact me, Ben Knorr, at 866-947-8687 ext. 0684 or send an e-mail to ben@realtourvision.com.





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Monday, June 8, 2009

The FORMULA | SEO Basics 101

Join us on June 17th, 2009 at 7pm EST while Mike Thompson and Jason LaVanture discuss the last episode of The FORMULA Episode 7 and help reveal simple ways to utilize Search Engine Optimize your website and gain rank in Google for key terms! It's time you apply ‘The FORMULA’ to your business!

Title: The FORMULA - SEO Basics 101

Date: Wednesday, June 17, 2009

Time: 7:00 PM - 8:00 PM EDT

Register Now inside of your Tour Management System!

After registering you will receive a confirmation email containing information about joining the Webinar.





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Sunday, June 7, 2009

Traverse City Real Estate on Tax Credits

Do You Qualify for the New $8000 Tax Credit?
Written by Jason Kudary Real Estate

No doubt you've heard something about the new $8000 tax credit available for first-time home buyers as part of the latest stimulus package. I wanted to provide you with a brief and easy-to-understand summary of what the credit means and who is eligible to take advantage of it.

The tax credit is for first-time home buyers who purchase a home from January 1, 2009 to November 30, 2009. Those eligible can receive a credit of $8000 or 10% of the value of the home, whichever is lower.

This is a tax credit, meaning it is a dollar-for-dollar tax reduction. So for example, if you were to owe $8000 in income tax and you qualify for the $8000 tax credit, then you would actually owe nothing. And, the tax incentive is refundable. If you were to owe only $4000 in income tax and qualify for the $8000 tax credit, you can apply $4000 of the credit toward your tax liability and receive a check for the remaining $4000.

The tax credit is available for any home that will be used as a principle residence, including single-family homes (including manufactured homes), townhouses and condominiums. Keep in mind that you would be required to repay the credit if you sell your home within three years.

The incentive does begin to phase out for couples earning above $150,000 and single filers with incomes above $75,000.

For more details on this and any other questions you may have, feel free to give us a call. We use the most powerful property marketing tools to sell your home faster in a slow market including interactive 360 Virtual Tours, Panoramic Sign Riders, Floor Plan Services, Elevated Photography, and mass listing distribution to YouTube, Craigslist, Realtor.com and more!!

Traverse City Real Estate - Jason Kudary Real Estate





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Friday, June 5, 2009

Real Estate Marketing Tips

Newsletter - You can send out a monthly newsletter that gives all the news from last month to all the subscribers who have signed onto your website. This way, people can forward this to their friends and bring more business to you.

RSS - Allows people who frequently visit your website to receive updates from the entire website on their RSS reader. You can have multiple RSS feeds (news, product updates, blog), and this way people can sign up for the one they are more interested in.

Blog - Write interesting things for your customers every few days. It is best to set up a schedule. Blog on Mondays and Thursdays, keep it consistent week after week and your visitors/clients will expect to see it. Always keep one blog article on the back burner in case you come down with the flu or something - you can still keep up.

Make profiles on Social Media Sites - Facebook, MySpace & Twitter are a must. Local - Localtweeps and Tweeple Pages

Track and analyze your web site traffic. This is one of the most important tools at your disposal in measuring the effectiveness of your internet marketing techniques and overall website performance. You can improve usability, identify bottlenecks in website navigation, track media and promotional mixes, increase customer acquisition and more through web traffic analysis. If you take the time to understand this data, you can begin to understand the motivations and interests of your visitor/client. Recommended: Google Analytics

Get Graded - Website Grader Website Grader is a free seo tool that measures the marketing effectiveness of a website. Run your site through the Website Grader and TAKE the advice!

Make sure your Website is Clear and Concise - Your internet marketing methods should have a clear purpose, meaning that every page on your site should focus on getting the visitor to take an action. This could be filling out a form, sending an email, purchasing something online or making a phone call, or just simply moving on to the next step. It is important that you compare your website to an actual store. Is everything clean and organized, or is it messy and cluttered? Many websites give bad first impressions with things that could easily be avoided. Broken links are a sign of sloppiness that are fairly common. There are several websites that will automatically scan your site and identify any broken links. Seeing little red "x's" where a graphic or photo should appear is another common problem that is easily addressed. Does your site maintain its look and functionality with most browsers? Make sure your site maintains its look and functionality with ALL popular browsers such as Internet Explorer, AOL and Firefox. The time and resources required to fix these problems are small when compared with the cost of tarnishing your professional image.

Courtesy of Mike and Joy Thompson
Detroit Virtual Tours
http://www.RealVisionStudio.com
Order a Virtual Tour Today: 734-727-2276





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Thursday, June 4, 2009

The IMAGE HDR Revisited

High Dynamic Range Photography | HDR 2 The Training– June 24, 2009 at 7pm EST

The IMAGE
The official photography webinar of RTV

In April we held the IMAGE webinar about HDR (High Dynamic Range) photography. We had a lot of great feedback from this webinar including a couple exciting success stories I just have to share.

Jim Blue, from team BlueLaVa got fired up about HDR photography as a result of the webinar. Jim practiced up on his HDR techniques and hit the streets armed with another tool that has made the business soar. His photography is now in demand all over his market. Currently he has 20 tours scheduled and is now scheduling tours out over a week and a half.

Jim has also just recently brought on 10 new clients as a result of his HDR photography and continues to get phone calls from new clients. See some HDR samples at Tour Grand Traverse.

Mike Thompson with Real Vision Studio contracted with VFM Leonardo to shoot virtual tours of 3 hotels. Having attended the webinar about HDR he decided to develop his skills and use this photo technique for these hotel tours. The comments he received back from Leonardo regarding his photography included, “This is some of the best photography we have seen!” and “We have never seen color in pictures like this before.” Mike asked them how they would rate his photography compared with other professional photographers and they put Mike at the top of the list. What a compliment!! Check out some Detroit Photography.

We believe that HDR is very important for you and we want to help you grow your virtual tour business. The IMAGE webinar HDR 2 The Training will be a free training course for you to learn the simple techniques of producing HDR images so that you, like Jim and Mike, can get the customers demanding your virtual tour photography.

Join us for an exciting evening of training as we teach you the simple steps to create HDR photography.

Sign up NOW

RTV, INC
National Photography Service
866-947-TOUR





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Wednesday, June 3, 2009

Tally Tours Upgrades

Over the past month Tally Tours has been going through some major improvements and upgrades. We have a new photographer Amy, a new office assistant David, and a new office (308 McDaniel St). I thank all of you who have had appointments during this transition period for bearing with us during the upgrade.

Up until this point, Tally Tours has been a “one man show.” The photographer and office work were done by a single person. But keeping up with the work load was difficult if not impossible at times for a single person.

Our photographer can now focus on what she does best, taking great photos, while our office assistant Daivd does all of the computer work, scheduling and customer support.

What this means is you will begin to see major improvements all across the board. We have retrained and retooled to have a more efficient workflow that will provide you with even better quality end products than you are use to! Our main phone number remains the same (850-491-3909) and will ring directly to David to set up your appointments, answer questions, and provide support.

New Service Packages

When I was producing the virtual tours all myself I put a lot of time and effort into a great product at as low of a cost as I could afford to live on. With the new employees and office space, we needed to create new packages and prices that keep the business going at this level without sacrificing what our customers are used too.

After surveying some of you, we have come up with 4 new price levels for our virtual tours (previously there were only 3) and have created new marketing services beyond just virtual tours at a lower cost. My hope is that the majority of you will agree with the survey group that the business upgrades warrants these much needed price points.

These new packages and prices will go into effect for any tour orders coming in after 06/08/09. We would love to hear everyone’s input and comments (the good and the bad).

To review the new packages on our website click here.

Tally Tours Inc
Tallahassee Virtual Tours
www.TallyTours.com
Order a Virtual Tour - (850) 491-3909





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Tuesday, June 2, 2009

The Best Deal in a Buyers Market

Are you searching for the best deal in this buyers market? You should not hesitate as you just found it!

Ocean Palm Residences is one of the best condominium buildings in Hollywood Beach Florida, this fabulous condominium building has a big conference room, a huge Club area where you and your colleagues can meet. If you like exercising you will have a state of the art exercise room with all the equipment you might need. Beach lovers the building not only has a big pool but is right there at the beach.

The condominium has a great floor plan with a big living area two bedrooms and a two and a half bathrooms with a beautiful view of the beach from your spacious terrace with direct view of the ocean. Walk of your private elevator, enjoy a luxurious kitchen with Snaidero cabinets and subzero appliance, floor to ceiling windows, that will allow you maximum comfort.

Art lovers will be enjoy the multiple works of art that are all around the building, Sport lovers will enjoy the 240 ft of beach, the pool, the exercise room and the 24 h valet and the rest of the personnel that will not hesitate to pamper you as if you were royalty. Ocean Palms is undoubtedly the place to live.

For more information on the condominium contact Nicholas de la Parte at 305 345 6842.
Click here to see the virtual tour. Click here if you prefer to watch a Miami real estate video.

For all your real estate marketing needs on Miami beach, Coral Gables, Pinecrest, Hollywood, Hallandale, Fort Lauderdale, and the rest of Miami Dade and Broward counties do not hesitate to contact us!

Gabriel Duque
Miami Virtual Tours
Order a Virtual Tour Today: 305 331 8960.





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Monday, June 1, 2009

Office Space Virtual Tour Portal

Create a Virtual Tour Of Your Unused Office Space and Stand Out From The Crowd

As the inventory of unused office space continues to rise across the country, the ability for spaceholders to get their properties to stand out from the crowd is growing increasingly more difficult.

With an unused commercial property representing anywhere from a few hundred dollars a month, to several tens of thousands, investing in the right marketing tools to help get your property noticed definitely makes financial sense.

While single shot photos are great and highly recommended for all properties posted on Open Office Space, an alternative marketing tool taking our site by storm is the virtual tour. Well known in the residential real estate market, virtual tours are beginning to make quite a splash in the lagging commercial real estate market as well.

A virtual tour is comprised of 360 degree panoramic images, partial panoramas, and even still images. In many cases, virtual tours are more effective than a single shot photograph as they show a space in its entirety. This helps to better refine the search results for a small business/entrepreneur looking for a space, and more thoroughly qualifies the incoming leads for the spaceholder.

Click to see a sample virtual tour of a commercial property.

There are several available virtual tour technologies on the market, however the best ones we have seen involve shooting twelve photos at a pre-specified overlap. The twelve overlapping photos are then stitched into a 360 degree panorama.

Real Tour Vison, based in Traverse Michigan, offers one of the most impressive virtual tour technologies in the industry and also has the largest full service virtual tour and property marketing network in the world. (this means you cannot use your location as an excuse not to one created for your space)

Of their many, many features that RTV offers, the ones that amaze me the most are the size of their virtual tour window along with how crisp and glossy their images appear. If this does not convince you, here are 31 more features offered by a Real Tour Vision virtual tour.

Rtv

A virtual tour of your open office space can be easily added to your property listing. Simply copy and paste the link into your listing admin page and a link to your virtual tour is automatically added to your listing.

So here's the question: Will you take the steps to get your unused property noticed or will your start shopping for nerf hoops to make use of your unused space yourself?





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