Wednesday, August 14, 2013

The Importance of Text within Virtual Tours

When you imagine a real estate virtual tour, you may think of amazing photographs and panoramas that show off the great property. These are of course the key elements for a successful and beautiful virtual tour. But what about the other elements? One of which I am talking about and is sometimes overlooked, is text.

Although amazing photos are very important, having descriptive text within the interactive HD virtual tour can be beneficial to you and your visitors.

Let's start with captions and titles. These are important to you so that you can organize your photos properly throughout the virtual tour and determine the focus of each scene. When a visitor watches your virtual tour, they will be able to see titles for each frame so they know exactly what they are looking at. This is an optional feature and can be turned off, but it is beneficial for both the virtual tour creator and visitor. Sometimes the images speak for themselves but they can also be confusing.

Here is an example :
If you have a 360 tour that includes 30 images and NONE of them are titled, it may be difficult for the visitor to tell what part of the property they are viewing. Some images may be obvious like the kitchen or bathroom, but if you have multiple bedrooms or extra rooms then the visitor may wonder exactly what are looking at. Labeling each scene just makes the tour more user friendly and allows visitors to quickly navigate to areas they are most interested in.

Next is the property information. This is also a very crucial component to a virtual tour because it explains the property in detail. So here you will be able to share the price, address, amenities, amount of rooms, and more. All of which are necessary when you are trying to sell any type of property. The more information , the more knowledge the potential buyer will have, which is great for the both of you!

The address and contact information are sections of text that are obviously very important as well. Allowing your virtual tour visitors to see the address and contact you, makes their experience that much better. They now will not only be able to view an amazing tour, but they can physically visit the location or research it on the Internet. Filling out your contact information will allow you to generate sales and create new leads. Connecting with the right people is the key to success!

And last and maybe the most overlooked section of text are descriptions. These can be added to each photo throughout your virtual tour. Although you may not need a description for every photo or 360 panorama within your virtual tour, I highly recommend adding at least a few so that you can explain your property further. It is great to have for when a visitor is looking at a specific photo and is asking their self "What kind of flooring is that?", "Is this a newly renovated room?", "What kind of appliances are included in this room?". By adding descriptions, you can answer these questions right away! Add short but informative descriptions to photos that have great selling points and you will have an even better looking virtual tour.  Best of all you'll be just a click away from adding RTV's AudioPal to your virtual tour productions!!

Good luck and happy tour building!

Team RTV

Virtual Tour Software & Professional Hotel Photography
Order a virtual tour: 866-947-8687





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